Meat clothing is the new collaborative fashion venture of London
based designers Bo Claridge and Alis Pelleschi.
MEAT was born in 2012 after the girls met at university, moved to London and decided they had nothing to wear to go out in.
Specialising in rubber wear, the brand was born out of their
experiences at the capitals infamous fetish clubs. Producing
their own pieces to wear at such nights inspired the belief that
the material could transcend fetish wear clichés, and be
utilised as a foundation to create unique, forward thinking
clothing.
The pair describe themselves as “digital natives” and the influence of online culture is apparent not only in the aesthetics of the collections themselves but in the footing they use to present MEAT garments.
Their latest collection “BELIEVE” was launched on the eve of London Fashion Week and everything was streamed live; from the interactive green-screen visuals to the banging soundtrack by LA DJ Total Freedom and a live twitter feed.
Produced by Logo and Just Jam, the presentation featured glitchy multiple overlays, screen-wipes and pixel bleed with keyboard text symbols and affirmative slogans like KNOWLEDGE, POWER, NEVER STOP LEARNING and MY MIND IS FREE splashed across tight power-dresses, oversize sweaters, pencil skirts and a lamina-snug all-in-one.
The collection is a testament to sass but presents a shift from straight-up sexual empowerment to wider forms of self-actualization.
Sources: http://www.facebook.com/meat3d
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